Recently, one of my clients kept experiencing “cold feet. He was afraid to hit the “publish button.” This occurred several times as we tidied up the last-minute details. It’s time. Yet, he couldn’t do it and tried to pull the plug several times. At one point, he informed me he didn’t want to publish at all.

“I think I’ll rewrite the whole thing,” he declared.

But I wouldn’t let him do that. I could predict the outcome…