Semantic and Orthographic Satiation
I’m certain most of us have experienced this. Say a word repeatedly and soon it loses its meaning. What? What? What? What? What? What? What? WHAat? Whattt? Waaaaat? Whaaat? Whaaaat??
Did the word just kind of disintegrate before your eyes? Become strange, incomprehensible, or a meaningless string of letters? If so, what just happened to you is nothing new. The phenomenon was first described in The American Journal of Psychology in 1907. It was the research topic and dissertation of Dr Leon James in 1962. He demonstrated through several linked experiments that when people repeat a word over and over the word loses meaning. He was able to trace this effect in several areas including verbal learning, problem solving, bilingualism, popular songs, advertising, and stuttering…