I’m certain most of us have experienced this. Say a word repeatedly and soon it loses its meaning. What? What? What? What? What? What? What? WHAat? Whattt? Waaaaat? Whaaat? Whaaaat??

Did the word just kind of disintegrate before your eyes? Become strange, incomprehensible, or a meaningless string of letters? If so, what just happened to you is nothing new. The phenomenon was first described in The American Journal of Psychology in 1907. It was the research topic and dissertation of Dr Leon James in 1962. He demonstrated through several linked experiments that when people repeat a word over and over the word loses meaning. He was able to trace this effect in several areas including verbal learning, problem solving, bilingualism, popular songs, advertising, and stuttering…

Where is your cell phone right now? If you’re working, creating, or relaxing, it shouldn’t be nearby unless you actually need it. I’m writing my May 2nd blog, so my phone is in the family room—out of sight, out of mind, and no interruptions.

Your cell phone is a distraction. Period. It robs you of your focus. How often do you think about it, even if it’s not currently ringing or pinging for your attention? Maybe I should check it right now, right? Do you pick it up to see if anyone has texted you? Ah, now it has your full attention. So, you turn it over and put it down. Damn, you’ve lost your train of thought. The sad thing is, how many times during the day does this occur? Add all those up, and you’ll soon discover how much time you’ve lost. You’re trying to multitask, and guess what? It doesn’t work.

If you listen to the above video, then begin to focus on each line of text for several seconds, you can easily convince yourself that they are indeed saying what’s printed on the screen. It appears that our ears, can be easily influenced. But, what about our eyes…